When it comes to the Super Bowl, some will tend to stick to the fact that it’s just another football game. Some might even dare to say it’s that one game in the year that everyone is watching. More than just serving as another game, it’s an event that currently gravitates around millions of fans.
With this level of potential, there are plenty of opportunities to make the most of a single event. From Super Bowl Picks to top game odds, the potential to develop eCommerce strategies to develop the event to an even greater scale.
What Numbers Say
Raw Super Bowl data is capable of overwhelming even the most acute marketing analysts. To begin with, and to give all fans an idea of the dimension that the event projection is reaching, the price paid for advertisers during and throughout the event has increased by 76% in the last decade. Currently, putting an ad in the Super Bowl costs around $5 million.
To some, this price is more than justified if analysts and fans consider certain stats like the fact that over 120 million people usually watch the event. When running the math, that’s a third of the total US population.
Of that number of viewers, 79% of them plan to overspend on food and drink. And even better: 77.1% consider that more than sport, the Super Bowl is entertainment. This, however, is compared to the 25% of viewers who think that ads are an integral and essential part of the event.
SB numbers are more than just impressive. If one takes the data from the 2018 Super Bowl as an example, there is plenty that can be concluded. After airing during the game, the most viewed ad online was “Tourism Australia Dundee,” which received more than 58 million views in one day across all platforms.
As for YouTube, the most successful spot was Google’s “Alexa Loses Her Voice,” which topped the long-awaited YouTube’s AdBlitz ranking. The ad with the highest online voice was for Doritos & Mountain Dew, which accounted for 17.3% of the online voice for that day.
These are just some of the figures that, more than likely, will be surpassed every year with every edition of the Super Bowl that goes by. Although, of course, by the time that happens, companies will continue to raise the bar and rethink how to make the most of some of the best numbers in the world of sports.
The Diffusion Through Social Media
There are plenty of strategies that can help the organization to grow the Super Bowl brand and to continue to shape it into what it has become. The target audience has been defined, and more and more folks continue to grow in interest in the event.
However, the big e-commerce strategy which has led to the growth of the Super Bowl industry has been its capacity to generate and mass spread its content. Social media has become key and the one medium which has continued to be exploited from every single perspective.
Take, for instance, the halftime show. There is something that the Super Bowl has done well, and this is to establish itself as an entertainment show that goes far beyond the sport itself. The musical halftime performances have been labeled, by many, as some of the best of the year.
With recent performances by some of the biggest names in the music industry, such as Lady Gaga, Beyoncé, and Madonna, everything seems to be done quite well. Yet, it’s the eCommerce strategy that happens in social media that can extend the reach of this content.
The focus should be the same; building a solid brand that can easily be recognized and appreciated by even those who don’t consider themselves football fans. The constant diffusion of material through social media will continue to propel the popularity of the event, and the industry of the Super Bowl will remain on an exponential upward slope.
