BestMediaInfo.Com spoke to Abhiral Bhansali, Product Head, OLED & UHD TV, approximately the brand new product range and their advertising and marketing plans. He defined how the brand desires to provide convenience to the consumer and its plans to create in-keep experience zones
LG Electronics India currently released a new range of televisions offering Artificial Intelligence (AI) ThinQ. Following the introduction of Google Assistant early this year, LG is now delivering extra alternatives and options with the addition of Amazon Alexa and Apple AirPlay 2 abilties to its 2019 TVs with ThinQ AI. The new variety includes numerous models below it’s Smart, LED, Ultra HD (UHD), NanoCell and OLED AI ThinQ Televisions.
BestMediaInfo.Com spoke to Abhiral Bhansali, Product Head, OLED and UHD TV, LG Electronics, to realize extra approximately the brand new product range and their advertising and marketing strategy and spends.
Digital advertising is where the emblem will allocate maximum marketing spends but will also go for in-store branding. Apart from that, they will cross for in-shop enjoy zones to provide live enjoy to customers as to how AI offerings which include Google Assistance and Alexa works.
First, tell us about the new range of televisions LG has released and their unique selling point?
It is all about our 2019 line of products that we are launching in India. Our goal is to take LG’s AI generation, launched last year, to the next level by incorporating AI Smart, AI Picture and AI Sound, and provide comfort to the purchaser. With this new product variety, we are incorporating AI apps consisting of Google Assistant and Amazon Alexa with ThinQ AI.
This makes LG the only TV brand to provide guide for both leading AI systems with out the need for added hardware. The new televisions can recognize hundreds of voice commands and handle requests of greater complexity than ever earlier than, way to the greater advanced LG ThinQ AI conversational voice reputation generation.
Using Alexa Routines, users can link together a sequence of moves — such as controlling their smart lighting fixtures, reporting at the weather, or paying attention to daily horoscope using capabilities like Ganesha Speaks by using sincerely saying ‘Alexa, start my morning’. They can also play music or pay attention to audiobooks and take advantage of over 20,000 Alexa Skills already to be had on the Alexa Skill Store.
LG already had clever televisions. Then why did the logo consider synergising the AI era? Was it the want of the hour?
LG’s endeavour has always been to improve the product era preserving in thoughts the patron within the centre of the innovation. We accept as true with AI’s role is to enhance the output by analysing the content material. When we are saying that we are launching AI TV, I suggest AI Picture will help improve the general image high-quality. Suppose, we are watching an information channel, so AI photo will enhance the image pleasant and clean voice in a one-of-a-kind manner. And in case we’re looking a song channel then AI generation will decorate bass, make treble changes, and so forth. Since the Alpha nine processor has were given billions of database, it complements the photograph best and sound in step with the content type.
With Alexa already integrated, new updates and functions for the voice service will continue to be had to LG AI TV customers. Viewers can instantly hook up with outside gaming consoles and soundbars via pronouncing, ‘Alexa, connect with soundbar’ or transfer to picture mode using announcing ‘Alexa, exchange to cinema mode’ or even flip the TV off at set times.
How many fashions were launched today? And in which production facility will the brand new range be synthetic?
Right now, we’re launching 30 fashions in India under numerous categories — OLED, NanoCell and UHD TV. As a part of LG’s middle philosophy of ‘Make in India’, the brand new variety of televisions can be manufactured at our Pune facility.
The products might be available at LG retail stores, across the u. S ., within every week’s time. While the fees of the smart TV start at Rs 24,990, UHDs are to be had Rs 55,990 onwards. The NanoCell variety starts offevolved from Rs 90,990 and OLED range will be to be had from Rs 2,49,990.
What are the advertising and distribution plans for the brand new merchandise?
We are advertising and marketing LG AI tv as ThinQ AI product. We are very sturdy in digital advertising and marketing. However, considering every marketplace is specific, specifically from regional attitude, we can leverage the one’s events, e.G. Currently, we’re strategising plans for Onam and targeting Kerala.
Are any ad campaigns being planned for this new product range? Is LG making plans to rope in any celeb as logo ambassador? What TG is LG focused on?
The TV itself is a logo ambassador. It would not require any influencer to speak the message. Of path, there can be very robust marketing campaigns, which include TVC, virtual and in-keep branding.
We have this technology to be had from 32 to seventy seven inch display size in OLED. We are targeting millennials and tech fanatics because the AI generation will make their lifestyles less difficult.
What advertising and marketing/marketing spend has LG has allotted for this particular launch?
I cannot remark in terms of real value. But we’ve got a very good marketing plan. July onwards, we can leverage on events together with cricket, Onam, Durga Puja, Diwali, and so on.
What is the lead medium of conversation for you? TV, virtual or print? Percentage smart, how tons do you distribute on advertising spends?
Nowadays, digital advertising is where we’re allocating our most advertising spends. But as a corporation, we also trust in in-shop branding. We will spend an awesome amount in showcasing those merchandise in shops, explaining the technology to the clients. So, it’ll be a mix of digital advertising, ATL and BTL.
Apart from that, we are growing in-shop revel in zones for our clients in association with our partnering brands — Amazon, Alexa, etc. — to offer live revel into the customers as to how the AI services such as Google Assistance and Alexa works. We are developing stores related to the information so that we will show customers ‘live’ how AI offerings can, without a doubt, help them.
Tell us some thing about the association with Alexa and Apple.
This 12 months, for our new product line, we’ve got entered into a partnership with Amazon Alexa voice. Together, Amazon and LG will sell this option to the consumers.
Will the new product variety be available in on-line retail shops?
We are not differentiating the product to be bought on-line and offline. Apart from brick and mortar shops, the whole variety will be to be had on on line retail shops consisting of Amazon and Flipkart.