Indonesian on-call for unicorn Go-Jek quietly introduced Go-Mall, a brand new feature that permits Go-Jek users to browse and shop various items from electronics to groceries through the app.
For this selection, Go-Jek teamed up with JD. Identity, the Indonesian e-commerce joint undertaking of Chinese e-commerce large JD.Com. Before finishing a purchase, Go-Jek users should log in with their JD.Id credentials or create an account.
This partnership between Go-Jek and JD. Identification seems to be a part of the collaboration between Go-Jek and JD in Indonesia which began while the Chinese e-commerce massive invested USD 100 million in Go-Jek’s Series E investment spherical. Earlier this yr, JD.Id changed into additionally reportedly in talks with Go-Jek for a capital injection within loads of hundreds of thousands of bucks.
It’s possible that this is part of the resurrection plan for Go-Jek’s former offerings Go-Mart, which allowed customers to store at supermarkets. Go-Jek had halted the carrier in 2018 and promised to deliver it back in a “more modern” form.
Go-Jek may strike up similar partnerships with a neighborhood e-commerce platform, Blibli, which is part of GDP Ventures, another Go-Jek investor. However, Go-Mall function presently only shows JD.Id page with the opportunity to feature extra purchasing pages.
Blibli is already featured in Go-Jek’s “advocated apps” segment, together with different apps with whom it shares investor DNA, together with resort and ticket platform Tiket.Com.
Go-Jek is adding new content functions as nicely. It has already partnered with virtual media employer Kumparan for a news feed feature. More currently, it introduced Go-Komik, a characteristic that permits customers to study comedian strips from nearby comedian creators.
Go-Jek is in a head-to-head race with Grab, another outstanding app that began out with transportation and has when you consider that branched out into all varieties of on-demand offerings. Grab collaborates with HappyFresh to offer a sparkling groceries service, however, it doesn’t have a full variety of e-commerce categories available via its app yet.