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Networking: The Most Important Thing Women Should Do for Their Careers

George Duncan by George Duncan
April 23, 2019
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Of all of the lessons I found out early in my career, the potential to network strategically stands proud as one of the maximum essential — and one I retain to locate value in an exercise to at the present time. In fact, I attribute plenty of my success as a businessperson and chief within my profession to networking.

The importance of networking was ingrained in me during my first task at Credit Lyonnais. My boss basically took me below his wing and had me sit in his workplace while he fielded smartphone calls from all over the world.

 

After each a name, he’d ask me why I concept he wanted to talk to that individual and what I concept the benefit of the call changed into. In this way, he taught me how to relentlessly network — and why it changed into so essential.

Given the essential career, function networking has performed for me, it pains me to look at how underutilized it’s miles amongst women. Although girls are commonly seen as extra “social” than men basic, in line with the 2018 Women inside the Workplace record by LeanIn.Org and McKinsey, ladies definitely network less than men.

And whilst girls do network, they accomplish that mostly with different girls as opposed to guys. I see this as a large reason for the challenge for women as individuals and energy gamers within their corporations and industries.
So, what’s stopping women from effectively networking?

According to a examine through SAGE Publishing that appeared within the Journal of Human Relations, this trouble is rooted inside the truth that most women have a tendency to fall sufferer to self-imposed limitations — which include gendered modesty, the tendency to undersell their cost and strengths and reluctance to leverage their connections as a way to get beforehand in their careers.

It’s time to push past those roadblocks and cognizance on the blessings — or as I like to name it, the return on funding — of networking. After all, this crucial skill is one with a view to keep to pay dividends during a girl’s profession.

To be successful, you must be intentional about the manner of your community. It’s no longer sufficient to sincerely be sociable if your goal is to have a seat on the table where your ideas may be heard. Instead, you need to deliberately network.

Done proper, networking we could ladies become aware of position fashions, locate mentors and sponsors and expand their business opportunities. As they upward push of their careers, they can also pay it forward by way of supporting others coming up behind them.

Ready to get started? Here are numerous actionable hints to help leap-begin your networking game:
Make it a concern.

I get it: networking can be tedious and awkward. But according to a joint have a look at by using the Adler Group and LinkedIn, 85 percent of jobs are crammed thru networking, this means that this hobby ultimately benefits us in the long term.

Importantly, networking isn’t just about touchdown a process at a special organization. Face-to-face interactions within your current corporation are important to the trajectory of your career. In reality, because the Women inside the Workplace document discovered, “Women get less get right of entry to to senior leaders than guys do. Yet personnel who interact regularly with senior leaders are much more likely to ask for and get hold of promotions, stay at their groups, and aspire to be leaders.”

One manner to shed any negative idea patterns you could have about networking is to keep away from a transactional method. It’s no longer approximately “what are you able to do for me” — it’s about developing relationships and real connections that are mutually exciting and beneficial.

Begin figuring out commonalities: sports, alma maters, passions, favored holiday locations, business pastimes, which might be the matters deeper connections are constructed on. This isn’t always “small communicate.” In reality, it’s pretty the other.

You’re going past floor-degree conversations about the weather to discover shared areas of the hobby to form a bond. Conversations like these have led to some of my strongest connections, and in a few instances, have helped me increase lifelong friendships.

In addition to conducting meaningful conversations, create impactful connections by way of proving your determination to networking through motion. During my 2nd day at WebPT as its new CEO, I experienced a musculoskeletal problem. To complicate topics similarly, I’d dedicated to attending a primary bodily therapy conference, which became a taking area the very subsequent day.

Knowing that our customers were waiting to satisfy me, I made it a priority to head and fought through the ache. Word of my situation speedy spread on the conference, but, and in a fortuitous twist of destiny, confirmed my colleagues that I become serious about my obligations as their CEO. That on my own helped me construct trusting relationships with them early on.

So, be real and dedicate yourself to the process; the commercial enterprise thing will evolve evidently.
Share the wealth together with your community.

I find that prioritizing networking and paying it forward to the connections you’ve made could make all of the difference inside the lengthy-time period. I do this thru my mentoring.

For instance, I by no means forget about a request from a preceding worker, irrespective of how long it is been due to the fact that we labored collectively. As a result, I’ve opened doorways to new relationships and profession opportunities for myself and helped others do the identical — which has been the most profitable element for me.

At any given time, I officially and informally mentor as much as a dozen women and men from all career degrees. I’m enthusiastic about sharing what I’ve discovered via my career, specifically the significance of networking. When it involves time spent with my mentees, I spend a maximum of it explaining a way to network, whom to target and the way to balance giving. Ideally, they, too, may be successful in making significant connections.

Finally, mentoring has allowed me to help ladies gain top leadership positions, an intention this is more viable if they’re advocated to deliberately community. Research from a Catalyst survey that regarded in the Harvard Business Review confirmed that men are less likely to endorse ladies to diverse board positions definitely because the ones ladies don’t have sufficient female connections. To stop this cycle, I use my mentoring role to get greater human beings concerned in networking.
Turn negatives into opportunities.

Changing your outlook on networking additionally requires you to peer the possibility in what you can have previously perceived because of the negative elements of the technique.

For me, meaning small communicate: I myself try to avoid it at all expenses. Instead, I attended what I can research from this character I’m speaking to. You may use small talk as an icebreaker; but quick move on When you method every interplay as a gaining knowledge of opportunity, you could find out an enterprise device that would bring greater efficiency to an ordinary at your place of work or knowledge of a brand new generation this person is running on that could disrupt your industry.

George Duncan

George Duncan

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