ALIX NYC is a New York-based style label that specializes in girls’ bodysuits and swimsuits. We are searching for an inspired, prepared and innovative individual to direct and manipulate our e-commerce enterprise and digital advertising packages. The best candidate will domesticate the ALIX NYC logo belief through careful content material choice and distribution throughout all virtual structures. This candidate will try to achieve exponential income growth and brand awareness by effectively managing the product, content material, advertising, analytics, customer service, and fulfillment.
Responsibilities:
Direct and manipulate all factors of the e-trade commercial enterprise, online customer experience, and average virtual marketing method. Maintain the safety and integrity of the website – ensuring the most suitable internet site overall performance, troubleshoot troubles, and oversee improvements and upgrades. Oversee planning and oversight of the latest product launches, including product images, retouching, vending, inventory descriptions, delivery dates, press, SEO, etc. Responsible for top-notch customer service, suitable rules, green order processing, achievement, transport, and returns.
Strategize, develop and execute packages to optimize and grow the e-commerce enterprise. Implement excellent practices and progressive techniques to optimize user experience via the website and mobile capability. Create and own E-commerce price range and hold branch P&I. Responsible for Weekly and monthly income, stock, promote-thru, site visitors and advertising and marketing reports. Manage digital advertising packages, including electronic mail, search engine optimization, gifting, paid social, and remarketing programs. Manage email advertising approach, oversee content, promotions, and e-mail acquisition.
Execute advertising and promotional calendar to attain sales goals. Ensure the most efficient product collection is offered to fulfill client calls. Manage social media structures; creative belongings, posting, and curation. Strategize on advertising efforts to grow logo cognizance and client engagement thru social structures. Oversee improvement and execution of all virtual asset creation, together with advertising and marketing substances, website design, virtual advertising and marketing, and social media collateral. Work with Creative Director on the execution of all e-commerce photoshoots and marketing assets. Collaborate with design, finance, and PR group to force traffic through influencer collaboration and gifting, online exclusives, partnership possibilities, and different efforts to grow brand attention.
Requirements:
3+ years of experience in virtual advertising/e-commerce, visible vending, retail
Bachelors Degree
In-intensity information and understanding of social media platforms
Operating understanding of Shopify Platform
Experience with Google Analytics, AdWords, Facebook, search engine marketing
Excellent written, verbal, and presentation abilities
Extremely organized and interest in detail
Self-starter who can suppose outdoor the field
Adobe Suite – Photoshop, and InDesign
Passion for style, virtual retail, social media, images
Positive, seasoned-lively, trouble solver
