Social media has become ever-present in our lives. Sites like Twitter.com have over 206 million active users worldwide, so it is no surprise that harnessing the power of social media is the key to success in many industries. So it shouldn’t come as a shock that so many online poker sites are turning to social media to help them gain an edge over their competition and grow their brands.
As more states continue to legalize online gambling, as reported by CBS News, there is an increasingly competitive market among online poker sites. Each one is looking for a way to stand out from the pack. Each online poker provider delivers something a little bit different, such as the games they offer. Poker.org states that poker embodies many other card games, each with its own rules and unique flavor. Social media can help the sites know what games they offer and how they differ from the competition.
How are poker providers using social media to get a leg up on the competition? Here are just a few ways.
No one enjoys struggling at an online game, so to keep players coming back for more, many online poker sites are putting together guides for new players. These can range from articles detailing rules and procedures, YouTube videos showing how to use some of their unique features or Twitter posts that describe short-term deals and offers to entice players to their platform. These online guides are a huge help for players worldwide who might feel intimidated by jumping into the game for the first time. By using social media to promote and publish these resources, online poker sites can seize as much of the market as possible for the minimal up-front cost.
Most customer support issues can be boiled down to one thing: communication. Not communicating with the users of your site is the easiest way to lose them as patrons, so many online poker sites are using their social media platforms to let their customers know what is coming up next. This might be new rules or features on the site, upcoming maintenance and downtime, or changes to the company structure that customers should be aware of. Social media allows the company to offer more direct help to players when things do go wrong. This increased communication can be overwhelming at times, but it can create a much better experience for the customer in the long term, and that is why many poker sites are investing in it.
Like it or not, social media companies have a lot of information about all of us. This allows companies to really focus on their target markets when creating ads. If a poker site wants to reach out to a specific demographic, it can do so with incredible accuracy. This not only allows companies to reach out to their core player base, but it also allows them to reach out to groups that they have struggled to recruit in the past. Social media is a powerful advertising tool for poker sites to reach out to potential customers.